I am a

Digital Marketing Specialist

& Entrepreneur

Sunny is a game-changer whose analytical skills and innovative synergetic strategies allow him to over-deliver, particularly at highly-matrix organizations.

Just kidding.

I’m a business professional with a passion for marketing, technology, relationship-building, and creating something out of nothing. While most strive to fit in, I strive to be different.

These qualities seem to have come together and brought me to where I am today. Formally, I call myself a Digital Marketing Specialist, with a heavy focus on inbound marketing. I love offering real value and establishing real relationships as a result.

My work experience and entrepreneurial ventures have offered me a fantastic opportunity to learn and experiment, refining my craft in the process. Working primarily in a B2B environment, I’ve created dynamic websites using WordPress as a CMS, performed Search Engine Optimization (SEO) to generate organic traffic, and have developed social media and email marketing strategies to generate/nurture leads. I’ve used Salesforce.com CRM to manage these leads and campaigns.

I’m also someone who sets out to develop the skillset I need to get things done. Because I enjoy creating, I have over 10+ years of experience (dating back to my early highschool days) with web technologies such as HTML5, CSS3, & jQuery, as well as Adobe Creative Suite; primarily Photoshop.

Lastly, I understand the importance of measuring results in order to improve my actions. I do my best to track KPIs, and Google Analytics is my friend. I’m one of those people that consistently finds myself wishing there were Facebook Insights for personal profiles.

I love meeting new people and discovering new opportunities, so please feel free to connect or reach out.

Want to talk?

What I’m Good At

Lead Generation
95%
Content Marketing
92%
Social Media
89%
Search Engine Optimization
86%
Web Development
83%
Graphic Design
83%

Invision Balsamiq Mockups

HootSuite Google Analytics

WebEx CSS InDesign WooCommerce

WordPress Powerpoint Mailchimp

salesforce.com Excel Photoshop

cPanel Optimizely jQuery Zendesk

HubSpot xHTML

What I’m Passionate About

Sports

Technology

Personal Development

Music

Fitness

Personal Finance

What People Say About Me

  • Working with Sunny on social media projects at D2L made it clear he knows his stuff. With a focus on measurement, Sunny was able to provide clarity and direction on how the business can leverage social within it's broader digital campaigns.

    Jason Santo
    Jason Santo Desire2Learn
  • Sunny led our online strategy for FleetCarma, handling a great deal of responsibility and complexity with ease. It was a pleasure to have Sunny on our team. If you are considering adding Sunny to your team; you should.

    Matthew Stevens
    Matthew Stevens FleetCarma / CEO
  • Sunny was instrumental in making our mobilize event a smashing success. He provided tremendous insight into our social media strategy and was able to hand pick strategic tweets that were relevant to our conference, ultimately leading the event to trend in Canada. I would highly recommend Sunny to any client that is seeking a thoughtful, creative individual.

    Shawn McEwen
    Shawn McEwen Desire2Learn
  • I worked with Sunny on a Social Media Recruitment project at Desire2Learn. Sunny is a pleasure to work with and gets things done. Whenever I send requests to Sunny, he’s very quick to take care of them. He also offers great insight and suggestions on how to do certain things to promote recruitment from a social media perspective and I really appreciate that help from him. Sunny takes a lot of initiative and is proactive in helping our HR team build and engage our social media network. I would love to work with Sunny again in the future.

    Joanna Woo
    Joanna Woo Desire2Learn
  • Sunny was critical in helping the company adopt an inbound marketing approach to engage potential clients and help introduce these folks into our sales process. It has changed the way we go to market and led to increased customer engagement, trust and sales.

    Eric Mallia
    Eric Mallia FleetCarma
  • Sunny is the most talented all around designer that we've worked with in the past 11 years. Not only is he highly skilled at web design, he simply "gets it" - he's a pleasure to work with, interacts brilliantly with clients ...and always delivers! On top of all of that - he's really good people...and I'm very proud to know him. Thanks Sunny!

    Mike Blasdell
    Mike Blasdell MindHarbor

Have an idea of how we could work together?

Education

Wilfrid Laurier University

Bachelors of Business Administration, Marketing
2009 – 2013 | Waterloo, ON
Laurier Logo

Work Experience

Digital Marketing Specialist

FleetCarma
January 2014 – Present | Waterloo, ON
  • Leading the revamp of the fleetcarma.com website, with a heavy focus on lead generation and nurturing through tight Hubspot integration
  • myEV project manager, responsible for bringing the product from ideation stage all the way through to commercialization; including marketing, packaging, iOS & Android app development, .NET development, hardware, firmware, shipping, and customer support
  • Spearheaded crowdfunding campaign of the world’s first electric vehicle logger that works across all production plug-in vehicles, raising $28,428 (114% of target)
FleetCarma

Founder

HawkSwap
December 2011 – Present | Waterloo, ON
  • Developed an online marketplace designed to help Laurier students save money, where they can buy & sell used textbooks and post & view rental/sublet listings
  • Currently 2000+ student members with 2500 listings and 17,000 visits annually
HawkSwap

Public Relations and Branding Coop

Desire2Learn
September 2012 – December 2012 | Kitchener, ON
  • Was responsible for overseeing all social media accounts including Twitter, Facebook, and LinkedIn
  • Developed overall strategy & conference-specific social plans aimed at building brand awareness and increasing engagement
  • Vs. previous 4 months – Twitter: increased reach (impressions) by 102%, retweets by 130%, mentions by 117%. Facebook: increased reach by 134% and stories created (likes/comments/shares) by 123%
Desire2Learn Logo

Founder

SecondSun Interactive
June 2010 – September 2012 | Waterloo, ON
  • Developed online marketing strategies focused on website lead generation
  • Designed/developed websites, print material, and corporate identities
SecondSun Interactive

Branding and Product Marketing Coop

FleetCarma
January 2012 – April 2012 | Waterloo, ON
  • Developed a B2B inbound marketing strategy for lead generation and prospecting, resulting in a 5x increase in qualified leads and an overall increase of 140% in website traffic
  • Successfully led a comprehensive webinar campaign achieving 93 registrants; 86% above set objective
  • Implemented a Search Engine Optimization (SEO) initiative, resulting in an 87% increase in organic traffic
FleetCarma

Marketing Coordinator Coop & Part-time

CrossChasm Technologies
May 2011 – December 2011| Waterloo, ON
  • Led inbound marketing campaigns utilizing content creation, Search Engine Optimization, and social media
  • Served as the ‘voice of the customer’ for the FleetCarma web portal user experience
  • Directed initial business model frameworking for MyCarma
CrossChasm Technologies

Lead Web Designer

MindHarbor
October 2009 – April 2011| Alpharetta, Georgia
  • Worked virtually with a four member team, providing deliverables under tight deadlines
MindHarbor Logo

Founder

Silver Skull Designs
September 2007 – May 2010| Bradford, ON
  • Designed websites, print media, and provided Linux/cPanel web hosting support to clients
Silver Skull Designs

Volunteer

Orientation Week Ice Breaker

Wilfrid Laurier University Students’ Society
September 2012 – April 2014 | Laurier
Wilfrid Laurier University Students' Union

Information Technology Coordinator

School of Business and Economics Students’ Society
May 2010 – April 2012| Laurier
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Director of Web Design

XLerate
September 2009 – April 2011| Laurier
XLerate

Executive

Corporate Social Responsibility Board
January 2010 – April 2010| Laurier
WLU CSRB Logo