I am a
Digital Marketing Specialist
& Entrepreneur
& Entrepreneur
Sunny is a game-changer whose analytical skills and innovative synergetic strategies allow him to over-deliver, particularly at highly-matrix organizations.
Just kidding.
I’m a business professional with a passion for marketing, technology, relationship-building, and creating something out of nothing. While most strive to fit in, I strive to be different.
These qualities seem to have come together and brought me to where I am today. Formally, I call myself a Digital Marketing Specialist, with a heavy focus on inbound marketing. I love offering real value and establishing real relationships as a result.
My work experience and entrepreneurial ventures have offered me a fantastic opportunity to learn and experiment, refining my craft in the process. Working in both B2B and B2C environments, I’ve created dynamic websites using WordPress as a CMS, performed Search Engine Optimization (SEO) to generate organic traffic, implemented relevant CTAs to generate leads, and developed value-adding email marketing strategies to help nurture them.
I’ve used a number of tools to manage these leads and campaigns, including both HubSpot and Salesforce.
I’m also someone who sets out to develop the skillset I need to get things done. Because I enjoy creating, I have over 10+ years of experience (dating back to my early highschool days) with web technologies such as HTML5, CSS3, & jQuery, as well as Adobe Creative Suite; primarily Photoshop.
Lastly, I understand the importance of measuring results in order to improve my actions. I do my best to track KPIs, and Google Analytics is my friend. I’m one of those people that consistently finds myself wishing there were Facebook Insights for personal profiles.
I love meeting new people and discovering new opportunities, so please feel free to connect or reach out.
Want to talk?
What I’m Good At
Invision Active Campaign
HootSuite Google Analytics
Sumo ahrefs CSS ClickFunnels Shopify
WordPress WooCommerce Mailchimp
salesforce.com Excel Photoshop
cPanel Optimizely jQuery Zendesk
HubSpot xHTML
What I’m Passionate About
Sports
Technology
Personal Development
Music
Fitness
Personal Finance
What People Say About Me
Have an idea of how we could work together?
Work Experience
Founder
Minimal Spark
June 2018 – Present | Waterloo, ON
Minimal Spark provides minimal home decor and gadgets for the modern professional.
Founder
NewPulse Studios
January 2017 – Present | Waterloo, ON
Beautiful web design & cutting-edge digital marketing. We work with high-end clients to craft engaging experiences – building your brand, generating new leads, and growing your business.
Some of the services we provide: front-end web design & development, lead gen consulting & implementation, conversion rate optimization, email marketing for ecommerce stores, FB ads management, membership site development, and general marketing consultations.
Founder
Can’t Wait Till Monday
September 2016 – Present | Waterloo, ON
Where modern entrepreneurs go to build beautiful, profitable brands. We share the stories, emotions, tips, and tools from those making an impact and building the life of their dreams.
Co-President
The Pet Doctor Supply Co
April 2016 – Oct 2017 | Waterloo, ON
The Pet Doctor Supply Co carries premium pet supplements and treats, aimed at improving the health & wellness of your pet. All of our products are sourced from sustainable resources and contain natural ingredients. It is our mission to ensure that every pet is healthy, happy, and living out their lives to their fullest potential – because they’re family.
Digital Marketing Specialist
FleetCarma
January 2014 – May 2017 | Waterloo, ON
- Led the FleetCarma website & inbound marketing strategy, with a heavy focus on generating leads, nurturing them through the buyer’s journey, and building brand awareness
- Grew website organic traffic from 3.5k to 35k monthly visitors, and email list from 0 to 6k subscribers in 18 months
- Was myEV project manager, responsible for bringing the product from ideation stage all the way through to commercialization. This included raising $28,428 (114% of target) through crowdfunding, and coordinating all marketing, packaging, iOS & Android app development, .NET development, hardware, firmware, shipping, and customer support

Founder
HawkSwap
December 2011 – December 2015| Waterloo, ON
- Developed an online marketplace with the intention of helping Laurier students save money, where they can buy & sell used textbooks and post & view rental/sublet listings
- Currently 3000+ student members with over 4000 listings and 17,000 visits annually

Public Relations and Branding Coop
D2L
September 2012 – December 2012 | Kitchener, ON
- Was responsible for overseeing all social media accounts including Twitter, Facebook, and LinkedIn
- Developed overall strategy & conference-specific social plans aimed at building brand awareness and increasing engagement
- Vs. previous 4 months – Twitter: increased reach (impressions) by 102%, retweets by 130%, mentions by 117%. Facebook: increased reach by 134% and stories created (likes/comments/shares) by 123%

Founder
SecondSun Interactive
June 2010 – September 2012 | Waterloo, ON
- Developed online marketing strategies focused on website lead generation
- Designed/developed websites, print material, and corporate identities

Branding and Product Marketing Coop
FleetCarma
January 2012 – April 2012 | Waterloo, ON
- Developed a B2B inbound marketing strategy for lead generation and prospecting, resulting in a 5x increase in qualified leads and an overall increase of 140% in website traffic
- Successfully led a comprehensive webinar campaign achieving 93 registrants; 86% above set objective
- Implemented a Search Engine Optimization (SEO) initiative, resulting in an 87% increase in organic traffic

Marketing Coordinator Coop & Part-time
CrossChasm Technologies
May 2011 – December 2011| Waterloo, ON
- Led inbound marketing campaigns utilizing content creation, Search Engine Optimization, and social media
- Served as the ‘voice of the customer’ for the FleetCarma web portal user experience
- Directed initial business model frameworking for MyCarma

Lead Web Designer
MindHarbor
October 2009 – April 2011| Alpharetta, Georgia
- Worked virtually with a four member team, providing deliverables under tight deadlines

Founder
Silver Skull Designs
September 2007 – May 2010| Bradford, ON
- Designed websites, print media, and provided Linux/cPanel web hosting support to clients

Volunteer
Orientation Week Ice Breaker
Wilfrid Laurier University Students’ Society
September 2012 – April 2014 | Laurier

Information Technology Coordinator
School of Business and Economics Students’ Society
May 2010 – April 2012| Laurier

Director of Web Design
XLerate
September 2009 – April 2011| Laurier

Executive
Corporate Social Responsibility Board
January 2010 – April 2010| Laurier

Education
Wilfrid Laurier University
Bachelors of Business Administration, Marketing
2009 – 2013 | Waterloo, ON
